HOGA has been the trade fair for hotels, restaurants and contract catering in southern Germany since 1950 and takes place only every two years: in 2025 it drew around 520 exhibitors and 16,600 trade visitors. We photograph kitchen equipment, dishes and live cooking so restaurateurs can see quality — and deliver material that has to last until the 35th HOGA in 2029.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Sunday 17 to Tuesday 19 January 2027, daily 10 am to 6 pm |
|---|---|
| Venue | Messezentrum Nürnberg, halls 3, 3A, 4 and 4A — Messezentrum 1, 90471 Nuremberg |
| Frequency | Every two years since 1950, three days; 2027 is the 34th edition; organised by AFAG with DEHOGA Bayern as professional sponsor |
| Profile | Trade fair for hotels, restaurants and contract catering in southern Germany — around 520 exhibitors and 16,600 trade visitors on some 30,000 square metres in 2025 |
| Audience | Visitors are restaurateurs, hoteliers, head chefs, catering buyers, butchers, bakers and confectioners; FOODSpecial in hall 3A, new focus areas 2027: alcohol-free wines and spirits, extended beer quarter |
| Our travel time | About 4 hours by ICE from Essen — travel and overnight stay are stated separately and transparently |
At HOGA two subjects stand side by side that contradict each other photographically: dishes that should look warm and appetising, and kitchen equipment in brushed stainless steel that reflects cold and patchy under hall lighting. We work with two lighting setups on the stand — soft side light and a piece of neutral background for plates, pastries and drinks, a polarising filter and directed light for combi steamers, refrigeration and dishwashing systems.
We photograph dishes in the first minutes after plating, before sauce sets and foam collapses. For butchers, bakers and confectioners that means we agree with your team when fresh food is plated and stand ready at that moment.
HOGA thrives on demonstrations: chefs at the stove, competitions, tastings, stage programme. These scenes are motion, steam and hands — in a photo a single moment, in video the actual story. We film your demonstration from two angles, record the chef with a radio mic and cut a 30-second highlight you can post the same evening.
Exhibitors who play host on their own stand — coffee, beer, wine tasting — get images that show exactly that: guests, conversation, glass in hand. For hotel groups and suppliers these are the pictures missing from career pages and tender documents.
HOGA opens on a Sunday; expect a particularly large number of visitors from restaurants and trades who run their own businesses during the week. If you want to show full aisles and conversations, plan for Sunday. We use the hour before the 10 am opening for clean stand and equipment shots without visitors.
Monday and Tuesday are quieter and suit food photography, team portraits and interviews without time pressure. Because HOGA only takes place every two years, we deliver a complete selection rather than a handful of hero shots — your marketing has to draw on it until 2029.
Soft side light in the first minutes after plating — plates, cakes and drinks appetising rather than flat.
Combi steamers, refrigeration and dishwashing with polarising filter — stainless steel without patches, displays legible.
Two angles at the stove, chef with radio mic, highlight cut on the show day.
Architecture and lighting before the 10 am opening, with no visitors in frame.
Tasting, bar service and conversations with restaurateurs and buyers — no flash.
Statements from head chefs, management and customers, delivered with subtitles.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Nuremberg and any overnight stay are stated separately and transparently.
Yes. We bring soft side light and a neutral background and shoot in the first minutes after plating. Tell us when your team plates fresh food and we schedule the slot accordingly.
Sunday as opening day brings the most visitors and conversations; we use the hour before opening for stand and equipment. Monday and Tuesday are quieter for food, team portraits and interviews.
Yes. We film from two angles, record the chef with a radio mic and cut a 30-second highlight the same evening. Give us the times of your demonstrations.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and the times of your demonstrations or tastings. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
