Germany · 13 venues · one crew

Trade Fair Photographer & Videographer in Germany

You fly in for one show week. We are the local crew: photo and video on your stand at any German venue, briefed in English, invoiced without German VAT for non-EU companies, and delivered before your return flight.

Based in Essen, 30 min from DüsseldorfEvery major German venueFixed prices: €990–1,990 excl. VATFiles within 24 hours
Wide view of a busy exhibition hall at a German trade fair, photographed by Pixer

All prices plus VAT · delivered within 24 hours · See all packages & details

How German trade fairs work for a visiting exhibitor

More of the world's leading industry fairs take place in Germany than anywhere else. Messe Düsseldorf hosts MEDICA, interpack, K and ProWein; Koelnmesse has Anuga, gamescom and imm cologne; Messe Frankfurt runs Automechanika, Ambiente and ISH; Deutsche Messe in Hannover is home to HANNOVER MESSE and Agritechnica. Messe Berlin has IFA, ITB and InnoTrans, Messe München has bauma and electronica, and Messe Stuttgart, NürnbergMesse, Hamburg Messe and Messe Essen complete the calendar.

The rhythm is similar everywhere. A show runs three to five days, doors open at 09:00 or 10:00 and close around 18:00, and the set-up days before the opening belong to the stand builders, not to pictures. Halls are numbered, aisles are lettered, and your stand (booth) has a hall-and-number address such as Hall 12, B34 that we need in the brief. Exhibitor passes come from the venue's online exhibitor portal, and a pass from your own allocation gets our crew through the door.

For an exhibitor arriving from Shanghai, Dubai or Istanbul the difficulty is not the venue but the distance. Our answer is one crew, one price list and one contact for every German venue. Pixer GmbH is based at Messeallee 26 in Essen, directly at Messe Essen and about 30 minutes from Messe Düsseldorf and Koelnmesse. Frankfurt and Hannover are two to two and a half hours by train; Berlin, Munich, Stuttgart, Nuremberg and Hamburg are a train ride or a one-hour flight. Travel within North Rhine-Westphalia is included; for other cities we quote it once per trip and share it between exhibitors booking the same show week.

What to shoot on day one, and what to leave for the later days

If you book a single block, book it for the first show day. The hour before the doors open is the only time the stand is clean: no coats on chairs, no visitors, no crates in the aisle. Those are the images you will reuse for the website, the press kit and next year's stand proposal. From 10:00 to about 13:00 footfall peaks at almost every German fair, and that is when the busy pictures happen: full stand, live demonstrations, handshakes, people in motion.

The later days are for everything that needs calm. Team portraits, interviews with your managing director or product lead, product close-ups, statements from visiting distributors and stage slots all work better on day two or three. Avoid the last afternoon: aisles empty early, neighbours start packing, and the background turns into crates and shrink-wrap.

First photos usually reach you the same evening, the complete edited set and the highlight video within 24 hours after the coverage ends. A Tuesday shoot is on your phone before a Thursday flight home, and the LinkedIn post goes out while the show is still running.

Photo permissions and hall logistics at German venues

The rule at every German venue is simple: an exhibitor may photograph and film its own stand, products and staff without any further permit. Our crew works on your exhibitor pass, so no press accreditation is involved. What you may not do is photograph other exhibitors' stands and products close up without their consent; every major German venue says so in its regulations. Wide aisle shots with neighbours in the background are normal practice. If a third-party logo would be prominent in paid advertising, we clear it before the picture is used.

People are the second question. Under German and EU data protection rules we ask visitors before they appear recognisably in the foreground, and for your own staff we recommend a short written consent form, which we can supply as a template in English.

The logistics are less dramatic than they look from abroad. We enter on the exhibitor pass about an hour before opening. Our kit is compact: two camera bodies, a few lenses, battery lights and a gimbal, nothing that blocks an aisle. We need no power or space on your stand, only ten minutes with the person who knows what matters this year.

Services

What we produce at a German fair

📷

Stand photography

Clean architecture and product shots before opening, busy stand pictures at peak time. 30 to 120+ edited images.

🎬

Recap film

A 30-second highlight cut in every package, a 90-second film with interviews in the Full Day package. Delivered within 24 hours.

📱

Vertical reels

9:16 clips for Instagram, TikTok, WeChat and LinkedIn mobile, one to three per package, ready while the show runs.

🎤

On-stand interviews

Statements from your management, product leads and visiting partners in English, German, Arabic or Persian, with subtitles.

👥

Team and portraits

Team pictures and portraits on the stand for press releases, LinkedIn profiles and your distributor network.

🗺️

Multi-city coverage

Several fairs in one season, one contact and the same crew from Düsseldorf to Hannover to Munich.

⏱

Delivered within 24 hours after the event ends

A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.

  • A first edited selection while the show day is still running
  • Zero admin for you — you stay with your visitors
  • Formats ready for LinkedIn, PR, your website and social
Our work

From exhibition stands to brand films

PrimarkRTL AdGroupRalph LaurenHumanscaleYOOZLütz GmbH
Video & social

Landscape recap, vertical reels

A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.

Event recap · YOOZ

Event reel · izy

Brand event · YOOZ

Trade fair clip · Vapes Bars

Packages

Clear packages. No surprises.

Three fixed packages at every German venue, prices excluding VAT. Non-EU companies pay no German VAT.

Compact

Trade Fair Basic

€990
excl. VAT · 2 hours on site
  • 2 hours of photo and video
  • at least 30 edited images
  • Highlight video (30 seconds)
  • 1 vertical social clip (9:16, Reels & TikTok)
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
Check availabilityQuote by e-mail
Full day

Trade Fair Full Day

€1,990
excl. VAT · full show day
  • 8 hours — the full show day
  • at least 120 edited images
  • Highlight video (30 sec.) + trade fair film (90 sec.)
  • 3 vertical social clips (9:16, Reels & TikTok)
  • On-stand interviews included
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
  • Additional show days: tiered pricing on request
Check availabilityQuote by e-mail
Production

Multi-camera stage & interview

on request
Conferences, keynotes, panels
  • 2–4 cameras, full stage capture
  • Audio from radio mics or the desk
  • Lit interview setup
  • Multilingual subtitles
  • Separate cut per speaker
Check availability

Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190

Payment: 50 % on booking, 50 % on the show day. Delivery after full payment.

Travel within NRW (Düsseldorf, Essen, Cologne, Dortmund) is included. For all other German cities travel is quoted once per trip and shared between exhibitors of the same show week.

Venues

Where we work in Germany

Process

From first message to delivered files

Send the show and the stand

Fair, hall, stand number and dates by WhatsApp or e-mail. We reply with a fixed quote within 24 hours.

Confirm with 50 percent

The package price is fixed on the quote and travel is one figure. 50 % on booking secures the date; the balance is due on the show day.

Show day and delivery

We meet you on the stand before opening, agree the shot list in ten minutes and stay out of your sales conversations. Files within 24 hours.

FAQ

Questions from exhibitors booking from abroad

Which German cities do you cover?

All major venues from Düsseldorf and Cologne to Berlin, Munich, Hamburg and Friedrichshafen. Travel in NRW is included; elsewhere it is quoted once per trip.

What does a trade fair photographer in Germany cost?

Fixed packages excluding VAT: €990 for two hours, €1,490 for four, €1,990 for a full day with interviews and a 90-second film. Travel outside NRW is one added figure.

We are not an EU company. Do we pay German VAT?

No. Non-EU companies receive a net invoice from Pixer GmbH without German VAT. EU-registered companies with a VAT ID are invoiced under the reverse-charge procedure.

Do you speak English on site?

Yes. Quote, briefing, direction on the stand and delivery all run in English. We also work in German, Arabic and Persian.

Do we need a permit to photograph our own stand?

No. An exhibitor may film its own stand, products and staff; our crew enters on an exhibitor pass from your allocation. Other stands are photographed close up only with consent.

Will we have the files before we fly home?

Yes. First photos usually arrive the same evening, the full edited set and the highlight video within 24 hours after the coverage ends.

Can you cover several fairs for us in one year?

Yes, and it is the most common pattern for exporters: the same crew and shot list at every show, so the material looks consistent across the year.

Do you also travel outside Germany?

Yes. We have covered shows in Paris and Dubai and travel to Amsterdam, Barcelona, Milan, Vienna and Zurich; travel and hotel are quoted per trip.

Contact

Tell us the show, the hall and the stand number

We reply within 24 hours with a fixed quote in English and confirm availability for your show week.

We reply within 24 hours. During a show week, WhatsApp is fastest.