Trade fair photographer · IT and software

Trade fair photographer for IT and software

Software people can understand in a photo, talks that live on in LinkedIn and customer voices from the stand (booth). We cover your presence at it-sa, dmexco or embedded world and deliver within 24 hours after the show ends.

Demos, stage, interviewsConfidential stays privateFixed prices from €990Delivered within 24 hours
Team portrait of an exhibitor team, photographed by Pixer

All prices plus VAT · delivered within 24 hours · See all packages & details

The industry

What makes IT and software photography different

Software is invisible. On the stand there are screens, people and conversations, but no product you can touch. Good images therefore tell the story through situations: the demo where a customer leans in, the talk in front of a full forum, the team explaining a solution at the whiteboard. We photograph these scenes so viewers understand what is going on, even without reading the screen.

Screens themselves are tricky. They burn out with the wrong exposure, flicker on video and sometimes show data that should not be public. We match exposure and shutter speed to the monitors and make sure only demo data is in frame. If you give us screen recordings of your software, we can cut them into the show film.

In IT security, confidentiality is part of the product. At it-sa we photograph customer conversations only with consent, leave out confidential meetings and check the selection for sensitive content before delivery.

Shows

The IT and digital fairs we work at

it-sa in Nuremberg is the trade fair for IT security, dmexco in Cologne the event for digital marketing and media. Embedded systems are at embedded world in Nuremberg, digital healthcare at DMEA, public sector digitalisation at the Smart Country Convention in Berlin. E-commerce meets at E-COMMERCE BERLIN EXPO, retail technology at EuroCIS in Düsseldorf. Marketing and the digital economy also gather at the OMR Festival in Hamburg, the games industry at gamescom in Cologne. In the Gulf we also cover GITEX Global in Dubai.

Many of these events combine exhibition and conference. Stages have their own lighting and projection; we photograph talks without flash and can film them with several cameras. Our media clients include RTL AdGroup.

Cologne and Düsseldorf are in North Rhine-Westphalia, where travel is included. For Nuremberg and Berlin we quote it once per trip, shared between exhibitors of the same show week. Software companies from the US, India, the UK or the Gulf get an English-speaking crew and, outside the EU, invoices without German VAT.

Show day

What we shoot, and when

Before doors open: stand overview, demo stations with screens, stand design details. Morning: team photo, portraits of leadership and experts, first demos with visitors.

At fixed times: talks on the stand or in the forum, photographed and filmed on request. Afternoon: customer conversations with consent, testimonials, vertical clips.

At it-sa and dmexco the talk programmes are dense. Send us your slots and we plan stand and stage so both are covered on the same day.

Formats

Material for LinkedIn, sales and recruiting

IT companies sell on trust, and trust comes from faces. Portraits of your experts, images of customer conversations and short clips from talks work harder on LinkedIn than product graphics. We deliver first photos usually the same day and the full set within 24 hours after the show ends.

Customer voices are especially valuable in B2B software sales. If customers or partners are on the stand, we record short testimonials with consent and a clip-on microphone, in English, German, Arabic or Farsi. A talk by your CTO becomes several vertical 9:16 clips.

Developers are in demand everywhere. Team photos and the 90-second film from the stand also work on your careers page and for employer branding.

Services

What we produce on an IT stand

🖥️

Demos

People at the software, screens exposed legibly and without flicker.

🎙️

Stage and forum

Talks without flash, several cameras for a recording on request.

🎤

Customer voices

Short testimonials on the stand, with consent and subtitles.

👥

Team and experts

Portraits of your specialists for LinkedIn, press and careers.

📱

Vertical clips

Talk excerpts and demos in 9:16.

🎬

Show film

30-second highlight in every package, 90-second film with Full Day.

Our work

From exhibition stands to brand films

PrimarkRTL AdGroupRalph LaurenHumanscaleYOOZLütz GmbH
Video & social

Landscape recap, vertical reels

A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.

Event recap · YOOZ

Event reel · izy

Brand event · YOOZ

Trade fair clip · Vapes Bars

Packages

Clear packages. No surprises.

For a stand with demos and one talk we recommend Professional. If you also want customer voices and a 90-second film, book Full Day.

Compact

Trade Fair Basic

€990
excl. VAT · 2 hours on site
  • 2 hours of photo and video
  • at least 30 edited images
  • Highlight video (30 seconds)
  • 1 vertical social clip (9:16, Reels & TikTok)
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
Book online in 2 minutesCheck availabilityQuote by e-mail
Full day

Trade Fair Full Day

€1,990
excl. VAT · full show day
  • 8 hours — the full show day
  • at least 120 edited images
  • Highlight video (30 sec.) + trade fair film (90 sec.)
  • 3 vertical social clips (9:16, Reels & TikTok)
  • On-stand interviews included
  • Stand, atmosphere & detail shots
  • Ready to upload for web, LinkedIn & social media
  • Delivered within 24 hours
  • Unlimited usage rights included
  • Additional show days: tiered pricing on request
Book online in 2 minutesCheck availabilityQuote by e-mail
Production

Multi-camera stage & interview

on request
Conferences, keynotes, panels
  • 2–4 cameras, full stage capture
  • Audio from radio mics or the desk
  • Lit interview setup
  • Multilingual subtitles
  • Separate cut per speaker
Check availability

Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190

Payment: by invoice or online by credit card, details in the quote.

Travel is included in Düsseldorf, Essen, Cologne and Dortmund. For other German cities we quote it once per trip, shared between exhibitors of the same show week. Companies outside the EU are invoiced without German VAT.

Shows & guides

IT and digital fairs we cover

Fair pages with halls and tips, plus cities and guides.

Process

From first message to delivered files

Send the show and the stand

Fair, hall, stand number and dates by WhatsApp or e-mail. We reply with a fixed quote within 24 hours.

Agree the shot list

Tell us when demos and talks take place, which customers are available for a testimonial and which meetings are confidential. We turn that into the schedule.

Show day and delivery

We meet you on the stand before opening, work through the list and stay out of your conversations. Photos and film within 24 hours after the show ends.

FAQ

Questions about IT and software trade fair photography

How do you photograph software?

Through situations: demos with customers, talks, teams at the whiteboard. We expose screens legibly and can cut your own screen recordings into the film.

How do you handle confidential content?

We make sure only demo data is in frame, photograph customer conversations only with consent and check the selection for sensitive content before delivery.

Can you film talks on forum stages?

Yes. We photograph without flash and can film with several cameras. For the organiser's stages we clarify permission in advance.

Do you record customer testimonials on the stand?

Yes. Short testimonials with a clip-on microphone and consent, in English, German, Arabic or Farsi, with subtitles.

What does a show day cost?

Fixed prices plus VAT: €990 for two hours, €1,490 for four hours and €1,990 for a full show day with interviews and a 90-second film. Travel is included in Düsseldorf, Essen, Cologne and Dortmund; for other cities we quote it once per trip.

When do we get the photos and the film?

Within 24 hours after the show ends, first photos usually the same day. Two revision rounds are included and usage rights are unlimited.

Know-how

Guides for exhibitors

Contact

Book a photographer for your IT stand

Send us the show, hall, stand number and the times of your demos and talks. We reply with a fixed quote, usually within 24 hours.

We reply within 24 hours. During a show week, WhatsApp is fastest.