CMT is the largest public show for tourism and leisure: in January 2026 around 268,000 visitors came to 1,660 exhibitors in ten halls, with some 1,200 caravans, motorhomes and leisure vehicles on display. Nine days, two weekends, full aisles — we photograph your vehicle, your travel stand or your region so that the interest of the public stays in the picture while your product remains the focus.
All prices plus VAT · delivered within 24 hours · max. 4 exhibitors per show day · See all packages & details
| Dates | Saturday 16 to Sunday 24 January 2027 — nine days with two weekends |
|---|---|
| Venue | Messe Stuttgart, Messepiazza 1, 70629 Stuttgart — right next to the airport and the A8 motorway |
| Frequency | Annual in January, public show — with specialist shows for cycling and hiking holidays, golf, wellness and cruises and the new show for camper self-conversion |
| Profile | Holiday show and launch platform for the caravanning season: motorhomes, caravans, camping equipment, destinations from almost 100 countries, cycling, hiking, outdoor — around 1,660 exhibitors in ten halls on 125,000 m² in 2026, with about 1,200 vehicles |
| Audience | Around 268,000 visitors (2026): families, campers, travel enthusiasts and industry representatives; the weekends are much busier than the weekdays |
| Our travel time | About 3.5 hours from Essen — travel and overnight stay are stated separately and transparently |
A motorhome is seven metres long and stands between other motorhomes. Photograph it from the aisle and you get the side wall with a reflection of the hall ceiling. We work with a moderate wide angle, straight lines and a position that shows front and side together, and choose the moment before opening, when the doors are open and nobody sits on the entry step. White GRP walls, aluminium frames and tinted windows reflect; we find the angle in which paint shines rather than glares.
Inside it is the opposite — tight: seating group, kitchen, bathroom and rear bed on a few square metres, with window light from one side and warm LED spots from above. We photograph the interiors with corrected lines, balanced light and the view through the vehicle that shows space — plus details such as storage, control panel and materials that prospective buyers ask about.
The tourism halls of CMT work differently: here regions, countries and operators stand with advisers, food, music and stage programmes. For these stands what counts are people in conversation, atmosphere and the stand design as a whole. We photograph without flash and without interrupting conversations, and film vertical clips your region can post on Instagram and Facebook the same evening.
From the material we cut a 30-second highlight for your channels and your dealers or partner businesses. Statements by your management or tourism director are recorded with a wireless microphone in a quieter corner of the stand — the CMT halls are loud.
CMT has two weekends, and both are full. Saturday and Sunday are the days for atmosphere, people and reels: families in the vehicle, advisers in conversation, queues in front of the stand. For clean vehicle and stand shots these days are difficult, because visitors occupy every vehicle. The weekdays — especially Tuesday to Thursday — are quieter and suit product shots, interiors and interviews; plus there is the time before opening on every day.
Our recommendation for vehicle manufacturers and dealers: a session on the first Saturday for atmosphere and a weekday for product. Destinations and regions are usually well served with a weekend session. With nine show days we can bundle several exhibitors in Stuttgart — ask early.
Front and side before opening without visitors, paint glossy instead of mirrored, lines straight.
Seating, kitchen and bed with balanced light and corrected lines — space instead of tightness.
Advice conversations, food and stage without flash, for Instagram and Facebook the same evening.
Your stand or vehicle area before opening, with no visitors in frame.
Vertical clips from the public day and a 30-second highlight for dealers and partners.
Management, dealers and tourism directors with wireless microphone, delivered with subtitles.
A post with your stand while the show is still running gets seen and shared. That is why every package includes finished photos and video within 24 hours after the event ends — first images usually the same day. Two revision rounds included.
A sample from our production: the event recap for your website and LinkedIn — below it, native 9:16 footage for Reels, Shorts and Stories, shot in parallel with the main coverage.
Event recap · YOOZ
Event reel · izy
Brand event · YOOZ
Trade fair clip · Vapes Bars
Fixed prices, defined deliverables, predictable turnaround. All prices exclude VAT and include travel within North Rhine-Westphalia.
Add-on: On-stand interview + extended highlight video (approx. 90 sec.) €190
Payment: 50 % deposit on booking by credit card (Stripe link sent with the quote) or bank transfer, 50 % on the show day. No German VAT for non-EU companies; reverse charge for EU companies with VAT ID.
Capacity: maximum 4 exhibitors per show day — please reserve early.
Tell us the date, venue, stand size and what the images are for. You normally get a fixed-price quote within 24 hours, with no hidden line items.
We arrive with our own equipment, work discreetly around your stand, and never interrupt a conversation or a demo. Shot list agreed in advance.
Edited photos and cut video via a private download link — within 24 hours after the event ends.
From €990 plus VAT for two hours of photo and video on site with at least 30 edited images and a 30-second highlight video. Four hours from €1,490, a full show day from €1,990. Travel to Stuttgart and any overnight stay are stated separately and transparently.
Before opening, when the doors are open and nobody is inside, or on a weekday. For the weekend pictures we use the interest: families in the vehicle are the stronger subject for social media.
Advice conversations, food, stage programme and the stand as a whole, without flash and without disturbing conversations. Plus vertical clips your region can post the same evening.
Yes. Many exhibitors book two hours on the first Saturday for atmosphere and two hours on a weekday for product shots. With nine show days we plan the time window around your programme.
Yes. Interviews, briefing and the entire engagement run in English — a large share of our trade fair clients come from outside Germany. Invoices with VAT ID for EU companies, no German VAT for companies outside the EU.
Send us your hall, stand number and whether vehicles, interiors or your travel stand are the focus. We will propose a time window and a fixed-price quote.
We normally reply within 24 hours. For short-notice bookings during a show week, please call.
