A leading trade fair is the fair that carries the greatest weight for an industry, nationally or internationally. The most important suppliers present their new products there, and the relevant buyers and decision-makers come together.
The term leading trade fair does not describe a fixed category but a position in the market. A fair becomes the leading fair when the major companies in an industry exhibit there, new products are shown there first and trade visitors travel in from many countries.
Organisers like to use the term in their communication. What matters for you as an exhibitor is whether your target customers are actually there. Many international leading fairs take place in Germany, often in fixed cities and on a fixed cycle. Some industries have several leading fairs for different regions or market segments.
For many companies a leading trade fair is the most important date of the year, or even of several years. Competitors, customers, press and potential partners are all in one place. The effort and costs are correspondingly high, and so is the importance of good preparation.
Book space, hotel and service providers early. Around major fairs, hotels in the host city are often fully booked or much more expensive well in advance. Stand builders, photographers and videographers are also in high demand in those weeks.
Set clear objectives: which customers do you want to meet, which new product do you want to present, which press do you want to reach? At a leading fair you compete with many strong stands (booths) for attention. A clear concept achieves more there than size.
Leading fairs produce material you use all year: product presentations, conversations with key customers, stage appearances and press appointments. Since many companies post during the show, speed matters. That is why we usually deliver first photos on the same day and all photos and videos within 24 hours after the show ends.
The guide The largest trade fairs in Germany gives an overview of the major shows. If you plan several fairs a year, the guide on planning your NRW trade fair year helps too.
By where the major suppliers exhibit, where new products are shown first and where your customers travel to. Industry associations and your customers are the best sources.
Yes. In the weeks of major fairs, hotels, stand builders and photographers are in high demand. An early enquiry secures the date.
Tell us the fair, dates and hall. We take care of the shooting schedule on the day and deliver within 24 hours after the show ends.
We reply within 24 hours. During a show week, WhatsApp is fastest.
